Scholastic Sales Boosted by “The Hunger Games”
Over three years after their release, The Hunger Games trilogy has boosted Scholastic’s bottom line more than ever.
Due to the anticipation of The Hunger Games’ release in theatres, Scholastic has lessened its losses for the quarter ending in February. With eBooks becoming more and more popular, adults are finding a convenient way to read the Suzanne Collins books.
Scholastic’s shares went up to $36.36 on Thursday, a rise of 13%.